At The Drift, we are committed to safeguarding your personal data and ensuring transparency about how we collect, process, and protect it. This Personal Data Policy outlines how we handle your information in compliance with applicable data protection laws.

By using The Drift (www.the-drift.net), you acknowledge and agree to the terms outlined in this policy.

1. What Personal Data We Collect

We collect personal data in several ways to enhance your experience on our website. The types of information we collect include:

1.1 Information You Provide Voluntarily

When you interact with our website, you may provide:

  • Full Name (e.g., when contacting us via email or form submissions)
  • Email Address (for inquiries, newsletters, and updates)
  • Other Contact Details (if voluntarily provided)
  • Message Content (if you submit inquiries via our contact form)

1.2 Automatically Collected Data

When you visit The Drift, we may automatically collect:

  • IP Address (used for security and analytics)
  • Device & Browser Information (to optimize website performance)
  • Pages Visited & Engagement Data (to improve user experience)
  • Cookies & Tracking Technologies (see Section 5)

1.3 Information from Third Parties

We may receive limited non-personal data from:

  • Analytics Providers (to measure traffic and engagement trends)
  • Affiliate Partners (when users book hotels through referral links)

2. How We Use Your Personal Data

We process personal data for the following purposes:

✔️ To Communicate with You – Responding to inquiries, providing hotel recommendations, and sending updates (if opted in).
✔️ To Improve Our Website – Using analytics to track trends, optimize pages, and enhance user experience.
✔️ To Ensure Security – Monitoring for fraud, spam prevention, and maintaining a secure browsing environment.
✔️ To Comply with Legal Obligations – Ensuring regulatory compliance and responding to legal requests.

We do not sell, rent, or misuse your personal data for marketing purposes.

3. How We Share Your Personal Data

We only share personal data when necessary and in compliance with data protection laws.

3.1 With Service Providers

We may share data with trusted third-party service providers who assist in operating our website and services, including:

  • Email marketing platforms (for newsletter distribution)
  • Analytics providers (for website performance tracking)
  • Cloud storage & hosting providers (for secure data management)

These service providers are contractually required to protect your data and use it only for the intended purposes.

3.2 Legal & Compliance Requirements

We may disclose personal data when legally required, including:

  • To comply with laws, regulations, or court orders
  • To protect our legal rights and prevent fraud
  • To respond to government or law enforcement requests

3.3 Affiliate & Third-Party Links

When you click on a hotel booking link on our website, you may be redirected to a third-party travel partner. These external sites have their own privacy policies, and we encourage you to review them before providing any personal data.

We are not responsible for the privacy practices of third-party websites.

4. How We Store & Protect Your Data

4.1 Data Security Measures

We implement strong security practices to protect your personal information, including:
✔️ SSL Encryption – Ensuring secure data transmission.
✔️ Access Control – Limiting personal data access to authorized personnel.
✔️ Regular Security Audits – Identifying and addressing vulnerabilities.

While we take reasonable security measures, no system is 100% secure. We encourage users to take precautions when sharing information online.

4.2 Data Retention

We store personal data only as long as necessary to fulfill its purpose, including:

  • Newsletter Subscribers – Until you opt out or request deletion.
  • Contact Inquiries – For up to 12 months, unless needed for ongoing communication.
  • Analytics Data – Retained in aggregate form for performance tracking.

If you request data deletion, we will remove your personal data unless retention is legally required.

5. Cookies & Tracking Technologies

5.1 What Are Cookies?

Cookies are small data files stored on your device when visiting a website. We use cookies to:
✔️ Improve website functionality and speed.
✔️ Track visitor behavior for analytics purposes.
✔️ Store user preferences for a better browsing experience.

5.2 Types of Cookies We Use

  • Essential Cookies – Required for site navigation and basic features.
  • Performance Cookies – Help us analyze user activity and site engagement.
  • Affiliate Cookies – Track commissions when users book hotels through our links.

5.3 Managing Cookies

You can disable cookies in your browser settings. However, blocking cookies may impact site functionality.

For more details, check your browser’s help section.

6. Your Data Rights & Choices

6.1 Right to Access & Modify Data

You have the right to:
✔️ Request access to personal data we store about you.
✔️ Request corrections to inaccurate information.
✔️ Request deletion of your personal data (subject to legal obligations).

To make a request, email [email protected].

6.2 Opting Out of Communications

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in our emails.

6.3 Do Not Track Requests

Our website does not currently respond to Do Not Track (DNT) signals from browsers.

7. International Data Transfers

Since our website is accessible worldwide, your data may be processed in countries outside your own. We ensure that any international data transfers comply with applicable data protection laws.

If you are located in the EU, UK, or Canada, we take measures to ensure your data is processed securely and lawfully.

8. Policy Updates & Changes

We may update this Personal Data Policy periodically to reflect:
✔️ Changes in privacy laws and regulations.
✔️ New features or services added to our website.
✔️ Security or compliance updates.

If major changes occur, we will notify users via email or website updates.

Your continued use of The Drift after changes to this policy constitutes acceptance of the updated terms.

9. Contact Us

For any privacy-related questions, requests, or concerns, please contact us:

📧 Email: [email protected]

We take your privacy seriously and are committed to protecting your data while providing a trusted and transparent hotel search experience

Disclaimer: The Drift provides information on Las Vegas hotels for research and booking purposes. While we strive to ensure all details are accurate and up to date, prices, availability, and amenities may change without notice. We do not guarantee the accuracy of third-party information or the services offered by listed hotels. The Drift may receive compensation from some hotel partners, which does not influence rankings or reviews. Always verify hotel policies and terms before making a reservation. Use of this website constitutes acceptance of our Terms & Conditions and Privacy Policy.

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