At The Drift, we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you use our website (www.the-drift.net), interact with our services, or contact us.

By accessing or using The Drift, you acknowledge that you have read, understood, and agree to the terms outlined in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal and non-personal information when you visit our website or interact with our services:

1.1 Personal Information You Provide to Us

When you contact us, subscribe to our newsletter, or submit inquiries, we may collect:

  • Full Name
  • Email Address
  • Contact Preferences
  • Any other information voluntarily submitted in contact forms or emails

1.2 Automatically Collected Information

When you visit The Drift, we may automatically collect certain data about your browsing activity, including:

  • IP Address
  • Device Type and Browser Information
  • Referring Website or Source
  • Pages Visited and Time Spent on Site
  • Cookies and Tracking Technologies (See Section 6)

1.3 Third-Party Information

We may receive information about you from third-party service providers, affiliate partners, and analytics platforms to improve our services. This may include:

  • General location data based on your IP address
  • Aggregated website analytics to understand user engagement
  • Affiliate tracking data when you click on links to third-party hotel booking sites

2. How We Use Your Information

We use the data we collect for the following purposes:

  • To Improve Your Experience – Personalizing content, recommendations, and hotel listings based on user trends.
  • To Communicate with You – Sending responses to inquiries, newsletters, and relevant hotel offers (if opted in).
  • To Enhance Website Performance – Analyzing visitor traffic, troubleshooting issues, and improving usability.
  • To Comply with Legal Obligations – Ensuring compliance with applicable laws, policies, and regulations.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. How We Share Your Information

We may share your information in the following cases:

3.1 Service Providers & Third Parties

We may work with trusted third-party service providers who assist in operating our website and services. These include:

  • Email marketing platforms (for newsletter subscriptions)
  • Analytics providers (to measure website traffic and engagement)
  • Affiliate partners (when you book hotels through third-party links)

These providers are required to protect your information and use it solely for the purposes of providing services to us.

3.2 Legal Compliance & Protection

We may disclose personal data if required to:

  • Comply with legal obligations (e.g., responding to court orders, law enforcement requests).
  • Protect our rights, safety, and intellectual property.
  • Prevent fraudulent activity or security threats.

3.3 Business Transfers

In the event of a business merger, sale, or acquisition, your personal data may be transferred to a new entity under the same privacy commitments.

4. Data Retention & Security

4.1 How Long We Keep Your Data

We retain personal information only as long as necessary for:

  • Providing our services (e.g., responding to inquiries).
  • Meeting legal, financial, and compliance requirements.
  • Improving our website and analytics.

If you request deletion of your data, we will remove it unless retention is legally required.

4.2 How We Protect Your Data

We use industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These include:

  • SSL encryption for secure data transmission
  • Firewalls and access control to prevent unauthorized access
  • Regular security audits and data protection assessments

However, no online transmission is 100% secure. While we take strong measures to protect your data, we cannot guarantee absolute security.

5. Your Rights & Choices

5.1 Opting Out of Communications

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of our emails.

5.2 Accessing, Updating, or Deleting Your Information

You may request:

  • Access to your personal data (to see what information we store).
  • Corrections to inaccurate information.
  • Deletion of your personal data (subject to legal retention requirements).

To make a request, email us at [email protected].

5.3 Do Not Track (DNT) Requests

Our website does not currently respond to Do Not Track signals from browsers.

6. Cookies & Tracking Technologies

We use cookies, tracking pixels, and similar technologies to enhance user experience and analyze website traffic.

6.1 What Are Cookies?

Cookies are small files stored on your device when you visit a website. They help us:

  • Remember your preferences and settings.
  • Measure website traffic and engagement.
  • Deliver relevant content and ads.

6.2 Types of Cookies We Use

  • Essential Cookies – Required for basic site functionality.
  • Analytics Cookies – Help us understand how users interact with the site.
  • Affiliate Cookies – Track commissions for hotel bookings made through our links.

6.3 Managing Cookies

You can control or delete cookies through your browser settings. However, disabling cookies may affect website functionality.

For details on adjusting cookie settings, visit your browser’s support page.

7. Third-Party Links & Affiliate Disclosure

Our website contains links to third-party hotel booking sites and travel partners. Clicking these links may result in:

  • Redirection to an external website.
  • Tracking through affiliate programs, which may earn us a commission at no extra cost to you.

We are not responsible for the privacy policies or security of third-party websites. Please review their privacy terms before providing any personal information.

8. Policy Updates & Changes

We may update this Privacy Policy periodically to reflect:

  • Changes in legal or regulatory requirements.
  • New website features or services.
  • Updates in data protection practices.

We encourage users to review this page regularly. Significant updates will be announced via email or site notifications.

9. Contact Us

For any questions regarding this Privacy Policy or your personal data rights, please contact us:

📧 Email: [email protected]

We take privacy seriously and are committed to protecting your data while providing trusted, high-quality hotel recommendations for Las Vegas travelers.

Disclaimer: The Drift provides information on Las Vegas hotels for research and booking purposes. While we strive to ensure all details are accurate and up to date, prices, availability, and amenities may change without notice. We do not guarantee the accuracy of third-party information or the services offered by listed hotels. The Drift may receive compensation from some hotel partners, which does not influence rankings or reviews. Always verify hotel policies and terms before making a reservation. Use of this website constitutes acceptance of our Terms & Conditions and Privacy Policy.

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